Tuesday, March 30, 2010

Old Spice Searching for Two Adventurous Interns for Chance of a Lifetime

Old Spice Searching for Two Adventurous Interns for Chance of a Lifetime

NEW YORK, March 30 -- To promote the debut of Old Spice's new Fresh Collection antiperspirant/deodorant--inspired by four well-known lands from across the globe, Fiji, Matterhorn, Denali and Cyprus--Old Spice is seeking two qualified candidates for internship positions to explore where freshness smells from.

We've all heard stories about internships from hell. Being at a desk all day, answering phones and learning the finer points of coffee brewing can be a nightmare and downright boring. Now imagine an internship where you can embark on unique excursions in Fiji or Matterhorn, participate in adventurous challenges while being mentored by professional snowboarder Gretchen Bleiler & professional surfer Anastasia Ashley. For a couple lucky young men, this will be their reality.

Old Spice has just launched its search to find and hire two candidates to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their adventures via social media channels and a special blog on www.OldSpice.com. Prior to traveling, they will be outfitted with $5,000 and an itinerary of "jobs" to complete and document while on location such as: participate in an annual Swiss sawmill wrestling event, swim with sharks, build a party raft, snowboard from Switzerland to Italy in the same day while rocking a tuxedo, hire a sail ship, find a crew and explore a mysteriously haunted island.

To help better prepare the interns, Old Spice is teaming up with two world-class athletes: professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley, who are coming on-board as mentors to give the guys tips along the way.

"I am excited to be working with Old Spice on the Fresh Collection Internship Search," said Gretchen Bleiler. "It's not often that someone gets a chance to go to Matterhorn or Fiji as part of an internship, let alone get paid to snowboard all day and rock some lederhosen!"

Applicants can enter by April 15th, find complete rules and learn more about the unique activities by visiting www.OldSpiceAdventure.com. Winners will be announced in May 2010, and the internships will take place in June 2010.

BEHIND-THE-SCENE'S VIDEO, PHOTO SHOOT IMAGES & ADVENTURE INTERN VIDEO AVAILABLE TO DOWNLOAD, POST & SHARE AT: www.magicbulletmedia.com/MNR/OldSpiceAdventure

For more information, contact:

Elana Gichon; MagicBullet Media; 818.636.7500; elana@magicbulletmedia.co

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