Arketi Group Seeking Aggressive Account Executive (Atlanta)

Arketi Group Seeking Aggressive Account Executive
Arketi Group, a high-tech business-to-business public relations and marketing firm in Atlanta, is seeking a new team member to join us. Recognized three years in a row by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi has a proven agency track record and blue chip technology clients.

As we continue to expand, we’re looking for motivated, results-oriented, agency professionals. The ideal candidate for the position should possess 2 - 4 years experience within an agency or corporate environment and needs to be strong in PR, media relations and writing. A strong plus is someone familiar with marketing tactics (both digital and traditional) and with social media experience.

The successful candidate will be involved in a wide range of activities, including media and analyst relations, thought leadership campaigns, social media efforts, branding, lead nurturing and sales preparedness. Accurate and timely client relations and team management experience required.

How to Apply
For consideration, please submit resume along with a brief e-mail summary of qualifications to mneumeier@arketi.com.

For more information on Arketi, visit www.arketi.com


www.www.arketi.com

Old Spice Searching for Two Adventurous Interns for Chance of a Lifetime

Old Spice Searching for Two Adventurous Interns for Chance of a Lifetime

NEW YORK, March 30 -- To promote the debut of Old Spice's new Fresh Collection antiperspirant/deodorant--inspired by four well-known lands from across the globe, Fiji, Matterhorn, Denali and Cyprus--Old Spice is seeking two qualified candidates for internship positions to explore where freshness smells from.

We've all heard stories about internships from hell. Being at a desk all day, answering phones and learning the finer points of coffee brewing can be a nightmare and downright boring. Now imagine an internship where you can embark on unique excursions in Fiji or Matterhorn, participate in adventurous challenges while being mentored by professional snowboarder Gretchen Bleiler & professional surfer Anastasia Ashley. For a couple lucky young men, this will be their reality.

Old Spice has just launched its search to find and hire two candidates to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their adventures via social media channels and a special blog on www.OldSpice.com. Prior to traveling, they will be outfitted with $5,000 and an itinerary of "jobs" to complete and document while on location such as: participate in an annual Swiss sawmill wrestling event, swim with sharks, build a party raft, snowboard from Switzerland to Italy in the same day while rocking a tuxedo, hire a sail ship, find a crew and explore a mysteriously haunted island.

To help better prepare the interns, Old Spice is teaming up with two world-class athletes: professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley, who are coming on-board as mentors to give the guys tips along the way.

"I am excited to be working with Old Spice on the Fresh Collection Internship Search," said Gretchen Bleiler. "It's not often that someone gets a chance to go to Matterhorn or Fiji as part of an internship, let alone get paid to snowboard all day and rock some lederhosen!"

Applicants can enter by April 15th, find complete rules and learn more about the unique activities by visiting www.OldSpiceAdventure.com. Winners will be announced in May 2010, and the internships will take place in June 2010.

BEHIND-THE-SCENE'S VIDEO, PHOTO SHOOT IMAGES & ADVENTURE INTERN VIDEO AVAILABLE TO DOWNLOAD, POST & SHARE AT: www.magicbulletmedia.com/MNR/OldSpiceAdventure

For more information, contact:

Elana Gichon; MagicBullet Media; 818.636.7500; elana@magicbulletmedia.co

REVISED In-Class Assignment Directions: Running Your Quantitative Data

This is your in-class assignment for Wednesday, March 31. Access the SPSS file on ULearn. You will complete to the best of your ability and turn in

How to Run Your Quantitative Data

1. Open up the data file. It is located on the main/front page of ULearn.

2. Save the SAV data file as YOURNAMEGOESHERE_CLASS_TINDALL.sav

3. Run frequencies with means and standard deviations on all of your data.*

4. Save your output file (GROUPNAME_CLASS_TINDALL, FREQUENCIES.spv).

5. Save the SPV output file. Print the output file.

6. Run crosstabs on the appropriate variables within your data. **

8. Save the SPV output file.

9. If there is time, run correlations on the appropriate variables.***

10. Save the SPV output file.

11. Open Microsoft Word to create a table -- you are going to take your SPSS output to create a nice looking table in MS Word.

12. Use the output from step 3, 8, and 10 to populate tables. Describe the sample where you write a sentence telling the number and percent of one gender. Make sure you bold the numbers you talk about in the table. For example you might say "A majority of the respondents were female (60%; n = 6). DO THIS FOR ALL OF YOUR OUTPUT VARIABLES. Give the table a descriptive name that explains what the data in the table talks about.

13. Send your documents to me via e-mail.

* How to Run Frequencies
To view a frequency distribution, go to the top of the screen and click on the Analyze tab.

Analyze > Descriptive Statistics > Frequencies

This will open up a window. In the window, select the variables you want to use for the distribution by double clicking them.
Then hit OK and SPSS will start running a frequency table.

** How to Run Crosstabs


RUN: CLICK ON ANALYZE>DESCRIPTIVE STATISTICS>CROSSTABS
MOVE ONE VARIABLE TO THE ROWS AREA AND ONE VARIABLE TO THE COLUMN VARIABLE (DOES NOT MATTER WHICH IS WHICH)
CLICK ON STATISTICS ON THE BOTTOM AND MAKE SURE THE CHI-SQUARE BOX IS CHECKED THEN CLICK CONTINUE
CLICK ON CELLS ON THE BOTTOM AND MAKE SURE THE ALL THE COUNT BOXES ARE CHECKED AND ALL THE PERCENTAGE BOXES ARE CHECKED THEN CLICK CONTINUE.
CLICK ON OK TO RUN THE CROSSTAB ANALYSIS.

CROSSTABS ARE FOR NOMINALLY SCALED VARIABLES, I.E. CATEGORICAL. NUMBER OF CATEGORIES IN THE TWO VARIABLES BEING TABBED SHOULD NOT HAVE A PRODUCT GREATER THAN 16, I.E. VARIBLE ONE HAS 4 CATEGORIES, VARIABLE TWO HAS 4 CATEGORIES: 4x4 = 16. (ok).
MEASURES ASSOCIATIONS, NULL HYPOTHESIS: NO RELATIONSHIPS BETWEEN THE TWO VARIABLES BEING TABBED


***CORRELATIONS:
YOU CAN ONLY RUN CORRELATIONS ON INTERVAL OR RATIO DATA
NULL HYPOTHESIS: NO RELATIONSHIPS
ONLY CORRELATIONS WITH P-VALUES LESS THAN .10 ARE CONSIDERED SIGNIFICANT, I.E. REJECT THE NULL HYPOTHESIS.
CLICK ON ANALYZE>CORRELATE>BIVARIATE
MOVE ALL VARIBLES YOU WANT TO CORRELATE INTO THE VARIABLES BOX
CLICK OK

Paper Format for the Final Client Paper

Use this outline when you are constructing the compiled, final document for your client. Bring any questions about this to class next week.

The paper itself should be 20-30 pages double-spaced (1.25” margins, Times style font size 12). You may exceed the page length to provide references separately, e.g. you might have 28 pages of text followed by 3 pages of references. In any case you should not have more than 40 pages.

I. Executive Summary and Situation Analysis -- What is the issue facing the client? This is where you succinctly provide an overview of your document. It is an abstract on steroids (2 page maximum).

III. Statement of the Problem--Describe what precisely you intend to show/argue and why (i.e., address the ever-lurking "So What?" question).

IV. Methods--Describe the sample employed and the variables used to test your hypothesis. One should give just enough information here so that others can replicate your procedures (and hopefully come up with the same findings and conclusions as you did).

V. Results/Findings--In this section you present those results that specifically address your hypotheses. First present and discuss the descriptives, that is, the percentages of respondents falling into each response category of all of your categorical variables. Then discuss the relationships.

VI. Conclusions and Recommendations--Summarize your major findings. Make certain that you directly connect this section to the introduction you wrote and to what you said you were going to do in this research. Look at the introduction and make sure that you have clearly stated in that section what you intend to do in this work.

VII. References--At the end of your paper include (alphabetically by first authors' last names) all materials cited in your paper. Recommended format: APA.

You will have several appendices. Your appendices will include all of your client media monitoring memos, your focus group protocol, your interview protocol, your surveys and your raw data.

Outline for Your Quantitative Research (Survey) Data Analysis

You just turned in your qualitative data analysis, and your groups will start forwarding surveys out.

You thought you had a break. But don't get too comfortable. You have a few other projects on the horizon.

One of those assignments is the quantitative research data analysis.

This assignment is a continuation of your research project for your client. Please refer to your previous data as you write this section so you can provide a complete picture and an informed, professional research report to your client.

Please make sure to incorporate your previous qualitative data, your previous discussions, your client’s suggestions, and your class materials on quantitative methods of data gathering to complete this assignment.

You will follow the same format as you used in the qualitative data analysis. Refer to the blog post on the sections I require.

For the quantitative data analysis assignment, you need to explain the sampling procedure for the survey research, how your group constructed a questionnaire for a particular public (e.g., undergraduate students, staff, volunteers) using the guidelines for writing questions and demonstrate an understanding of questionnaire organization and distribution as well as strengths and weaknesses of surveying as a method of gathering data.


You need to answer the following questions in your group paper.
Method Section
1. Discuss what is quantitative research. What quantitative method did you select to use? Discuss the benefits and disadvantages of this method in comparison to qualitative methods and other quantitative methods (e.g., content analysis, experiments).
2. Sample: Identify study population and a sampling frame. Explain your choices.
3. Sampling Strategy: List one nonprobability and one probability sampling strategy that can be used in this study. Explain your choices. How would you proceed in implementing these samplings? Choose one to focus on for your next answer and explain why you chose that one method of sampling.
4. Procedure: Describe specific steps one should take to proceed with implementing your survey: how to contact potential respondents, who should be in charge of implementing the survey. Who will need to analyze results? Briefly explain each of your choices. Discuss how you distributed the questionnaire. Why did you choose this mode of distribution?

Findings/Results
Evaluate your collected data. Using SPSS, run descriptive statistics. In your paper, discuss the demographics of those who responded and discuss any statistically relevant correlations.

Recommendations
Discuss your results and analysis. In light of what you found, what would you recommend to your client? GIve global yet robust recommendations.

Appendix
Attach your complete questionnaire to the end of your paper.

Explanation of the Content of the Qualitative Data Analysis Paper

This is a group assignment. You will need to write a professional research report (10-15 pages) that provides situational analysis and initial findings and recommendations to move forward with planning of a public relations campaign.

To create this research report you will use secondary research and initial findings based on the interviews and participant observation your group members have gathered. Follow the format rules provided in the syllabus. Your report will have to answers the following questions:

1. Title Page: Include your group's name, names of team members, class, assignment title, date and instructor. (1 page)

2. Abstract: Briefly discuss the goal of your research project and identify initial questions of interest from the assigned research purpose and main results (write this part at last, 1 page).

3a. Methodology: In your methodology, include what is your methodology (qualitative). Explain your method and why it is appropriate. Include what are your methods (interviews, focus groups). Explain what those are and include why those are appropriate. (2-3 pages)

3b. Sample: Who is your population? How did you sample from your population? What are the characteristics of the population, and what are the characteristics of your sample?

3c. Data Analysis: Provide specific examples from your data analysis. Identify each types of analysis and briefly explain it. For your data analysis, you will discuss THEMATIC ANALYSIS and how your group created your themes.

4. Findings: Discuss initial findings and themes found in your analysis. Identify major themes, discuss them, and support each of them with citations from your participant observations and interviews. How do these themes can help you to start thinking about PR campaign strategies to change perceptions and activate the relationship between your clients and its publics? (3-6 pages)

5. Recommendations: DO NOT PROVIDE ANY SPECIFIC TACTICS FOR PR CAMPAIGNS. Instead, give recommendations which themes for persuasive messages PR professionals need to concentrate when they plan the PR campaign. Talk about problems and issues that your organization faces based on your situation and data analysis. (3-6 pages). What strategic recommendations can you provide based on your research?

Tools and Blogs that you should know and read

Students, this is the start of a list of the social media tools, tricks and blogs that you should know and should be reading.

Reads:
50 not-very-technical things that every PR person should know

Mashable is an Internet news blog. With a reported 7+ million monthly pageviewsSelf-reported from the and an Alexa ranking around 750, it ranks as one of the largest blogs on the Internet.

Tools:
Doodle is online scheduling tool, Doodle takes the pain out of finding the right date and time for a group of people to meet and makes scheduling virtually effortless.

Zotero is a free, open source add-on for the Firefox browser, that enables users to collect, manage, and cite research from all types of sources

Google Sites is a free and easy way to create and share webpages.

Help-A-Reporter Out is a free tool that connects journalists and bloggers to experts.

PitchEngine is social platform that enables public relations practitioners to build social media news releases.

Posterous is a web publishing agent that allows you to publish from e-mail.

Centrl is a location-based social network that helps you connect with your friends, share your favorite locations, discover new places and meet new people.

Google Wave is a a personal communication and collaboration tool.

Understanding Metrics

Picture this: You're at a job interview, and you think (no, know) that this job is yours. You've nailed the questions and knocked out an almost perfect writing test.

Then the director of research asks you about metrics.

You're stumped. You think she's talking about the metric system.

You lose the job.  

Metrics are what you have been doing all semester long. Metrics are set of measurements that specify results.

What are metrics?
Here is a quality blog post and another blog postthat explains how metrics (the data gathered through qualitative and quantitative research about your brand or organization) is collected and analyzed in corporations.

What do you need to know about metrics?
One keen person to talk about metrics is KD Paine. It's her job. Metrics is how she earns a living. And she is a leading expert on social media metrics and public relations performance.

Dr. Kaye Sweetser, an associate professor at the University of Georgia. Dr. Sweetser is one of the leading researchers who studies PR and social media. She shares her knowledge of metrics on YouTube. Watch her YouTube channel. She regularly posts 1-minute videos on metrics.

Here is a list of Web site and social media metrics that you can share with your client. I would also recommend that you become familiar with these sites as well:
compete.com
alexa.com
www.socialmention.com
www.trackur.com
www.filtrbox.com

Now when you're at the interview and get asked a question about metrics, you can talk about metrics.