Explanation of the Content of the Qualitative Data Analysis Paper

This is a group assignment. You will need to write a professional research report (10-15 pages) that provides situational analysis and initial findings and recommendations to move forward with planning of a public relations campaign.

To create this research report you will use secondary research and initial findings based on the interviews and participant observation your group members have gathered. Follow the format rules provided in the syllabus. Your report will have to answers the following questions:

1. Title Page: Include your group's name, names of team members, class, assignment title, date and instructor. (1 page)

2. Abstract: Briefly discuss the goal of your research project and identify initial questions of interest from the assigned research purpose and main results (write this part at last, 1 page).

3a. Methodology: In your methodology, include what is your methodology (qualitative). Explain your method and why it is appropriate. Include what are your methods (interviews, focus groups). Explain what those are and include why those are appropriate. (2-3 pages)

3b. Sample: Who is your population? How did you sample from your population? What are the characteristics of the population, and what are the characteristics of your sample?

3c. Data Analysis: Provide specific examples from your data analysis. Identify each types of analysis and briefly explain it. For your data analysis, you will discuss THEMATIC ANALYSIS and how your group created your themes.

4. Findings: Discuss initial findings and themes found in your analysis. Identify major themes, discuss them, and support each of them with citations from your participant observations and interviews. How do these themes can help you to start thinking about PR campaign strategies to change perceptions and activate the relationship between your clients and its publics? (3-6 pages)

5. Recommendations: DO NOT PROVIDE ANY SPECIFIC TACTICS FOR PR CAMPAIGNS. Instead, give recommendations which themes for persuasive messages PR professionals need to concentrate when they plan the PR campaign. Talk about problems and issues that your organization faces based on your situation and data analysis. (3-6 pages). What strategic recommendations can you provide based on your research?