What Color is Your Bra?

If you didn't get a Facebook message last week that asked you the color of your bra or undies, you were in the minority.

I got one:

We are playing a game...... silly, but fun! Write the colour of your bra as your status, just the colour, nothing else!! Copy this and pass it on to all girls/Females on your chat ...... NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a colour as their status!! Let's have fun!! And - as you do this - keep all the women who have breast cancer in your prayer 

A lot of people participated.

A lot of people were not too happy at the range of colors on display.

Review these documents and we will discuss in class.
Facebook Bra Color Campaign Goes Viral But Nobody Knows the Source

What Color Is Your Bra? Facebook's Pointless Underwear Protest

Facebook bra color question: Real breast cancer awareness effort, or slacktivism at its finest?

What are your thoughts?

How do you think this relates to Public Relations Research?