Talking about Focus Groups

What is a Focus Group?
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.

For more information on the how focus groups are beneficial, look at this site.

This video from the University of Florida explains the value of focus groups.

In this videoDavid Morgan talks about how to do focus groups and how to moderate focus groups.

Here are some examples of students and professionals doing focus groups. Take a look and take notes:
Salad Dressing Focus Group
http://www.youtube.com/watch?v=MuiI7BFhQl4

Student Focus Group
http://www.youtube.com/watch?v=lg4RYqL7Sxc

http://www.youtube.com/watch?v=eUU69-qbFZw